The preferred partner in
mass housing by land owners,
developers and investors.
To conceptualize, plan, organize,
market and undertake mass housing
developments thereby assist in supplying
affordable and decent shelter
to homeless families.
FORTE REALTY CORPORATION (FRC), was established and registered with the Securities and Exchange Commission on February 4, 1981. Its first mass housing project was South City Homes in Biñan, Laguna under a management joint venture arrangement consisting of 2,000 single-detached housing units. The primary beneficiaries of the project were PAG-IBIG members who were public school teachers, soldiers, policemen and other low income beneficiaries. FRC provided general management, technical planning, buyer’s loan origination and marketing management services for the project. The development started in early 1981 and by the end of 1985, the project has been fully completed.
In January of 1986, Casimiro Development Corporation (CDC) engaged the services of FRC to provide general management consultancy, marketing management, loan origination and technical planning for its mass housing project at Talon, Las Piñas City. And as of the end 2010, FRC has completed the servicing of the management and technical service requirements of CDC for a cumulative total of 5,600 housing units in 30 mass housing projects located in Las Piñas City, Cavite Province, Caloocan City, Tagaytay City and Bulacan Province.
In 1992, FRC entered into a management joint venture agreement with San Miguel Properties, Inc. to undertake the development of its 24 hectare property located in Calamba, Laguna into a low income mass housing project consisting of 3,000 units. The project named Villa de Calamba, catered mainly to factory workers and minimum wage earners employed within the various industrial estates in Laguna and Batangas areas. The project was fully completed by the end of 1996.
For the period of 1993 to 2008, FRC was engaged by other housing developers for various mass housing projects. Among them was Asiatic Development Corporation which required FRC to provide services in technical planning, mortgage origination and marketing management for two major low income mass housing projects located at Dasmariñas City, Cavite and Novaliches, Quezon City consisting of a total of 3,000 cluster housing units.
In July of 2006, FRC ventured into vertical inner city affordable housing. Its pilot project was Villa Alicia I, a 5 storey residential walk-up condominium consisting of 33 units located along Arnaiz Avenue, Pio del Pilar, Makati City. The project was fully completed by August, 2007. The next vertical project was Villa Alicia 2 with 66 residential condominium units located along Zamora Street, Pasay City, three hundred meters to the EDSA LRT station and four hundred meters to the Taft MRT station. This was followed by Villa Alicia 3, with 98 residential condominium units located at P. Tuazon Boulevard, Cubao, Quezon City and Villa Celedonia with 22 residential condominium units located at Coronado Street, Guadalupe, Makati City. These projects were completed in 2013.
In 2014, FRC shifted to horizontal subdivision projects with housing components. Its initial project was Tierra Verde Residences located at Dasmariñas City, Cavite, consisting of 255 cluster housing units. This project was completed at the end of 2016.
For 2017, FRC shall launch Phase 2 of the Tierra Verde Residences, located at an adjacent property containing a gross land area of 18,610 square meters and which will accommodate a total of 216 cluster housing units. All permits and licenses are expected to be obtained within the month of March 2017 and target completion is estimated within the second quarter of 2019.